wet n wild

Product Title
wet n wild Big Poppa Mascara | Volumizing | Lifting | Lengthening | Nourishing | Blackest Black

Features
Nourishing Formula: We added Castor Oil to our mascara formula, so that it does more than make you look fabulous. This nutrient-dense ingredient is rich with omega-6 fatty acids and essential proteins that help to boost and strengthen your lashes.

Coats Every Last Lash: Our hourglass brush features over 500 bristles to catch and lift every last lash, so you can enjoy bold volume from root to tip.

Intensely Black: Get the boldest lashes with this intensely black pigment. This mascara is formulated to deliver the deepest midnight pigment.

Fuller Lashes: The unique hourglass brush grabs, lifts, and coats lashes for fuller, longer-looking lashes in a single swipe.

Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

A+ Content

Module 1
wet n wild Big Poppa Mascara
Bigger, Better Lashes in a Single Swipe

Bigger is better, and Big Poppa Mascara is the biggest and baddest of them all! The outrageously volumizing, dramatically lengthening, and intensely black mascara makes even the shyest of lashes stand front and center! Since stronger is always better, we went ahead and added castor oil to the formula, because your lashes deserve the very best. With the nourishing power of omega-6 fatty acids and essential proteins, your lovely lashes get just the boost they need to be unstoppable drama queens.

About wet n wild
Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Module 2
Distinctly Designed
Featuring a unique hourglass design, the included brush lifts up each and every last lash, coating them from root to tip in a strikingly dark and bold pigment.

Fuller Fringe
With the addition of real castor oil, rich with omega-6 fatty acids and essential proteins, this nourishing formula provides some serious fringe benefits.

Bold n Beautiful
Specially formulated to be our darkest pigment yet, this mascara coats your lashes in dark-as-midnight color that adds unstoppable drama to your gaze.