Process

Review the Product Sample
A physical sample of the product is inspected and notes are taken on its various features and benefits.

Competitor Research
A manual search is done on Amazon to identify top competitors in the product category. Notes are taken on common keywords and benefits callouts.

Keyword Research
Further keyword and keyphrase research is conducted using SEO tools such as Helium10 and Merchant Words. With the insights provided by this tool, a list of keywords is generated for the project.

Craft Search-Optimized Copy 
With the above research, a product listing is created, using SEO best practices. The result is an engaging, informative, and convincing product description that drives searchability and conversion.

Plan Image Shot List 
A meeting is held with the in-house photographer to determine what product shots and on-image copy are needed for the listing.

Create A+ Content  
Utilizing the images provided by the photographer, the A+ detail page is laid out, connecting detailed images with digestible information.