Process

Choose Blog Topic
Working alongside the SEO manager, a blog topic is chosen based on common user searches that can be associated with the brand. Priority is given to topics without excessive search ranking competition.

Competitor Research
Review similar competitor blogs, taking note of topics, information, and commonly-used keyword phrases.

Check Google Snippets
Test various questions in Google search to see what is currently being populated in Google Snippets. Special note is taken of parsed headlines and other content.

Create Content
Utilizing the above research, the blog is created and formatted to work with Google’s search algorithm. Images are chosen and laid out in the copy document to show placement.

Upload Content
The content is uploaded, and search traffic results are tracked.